Dietary Supplements: An Advertising Guide for Industry
The Federal Trade Commission (FTC) and the Food and Drug Administration (FDA)
http://business.ftc.gov/documents/bus09-dietary-supplements-advertising-guide-industry#Application


STANDARDIZED EXTRACTS VS. BOTANICAL EXTRACTS
WHAT DO THEY MEAN?
http://www.herbalextractsplus.com/standard-vs-botanical.html


Are dietary supplements standardized?

Standardization is a process that manufacturers may use to ensure batch-to-batch consistency of their products. In some cases, standardization involves identifying specific chemicals (known as markers) that can be used to manufacture a consistent product. The standardization process can also provide a measure of quality control.
Dietary supplements are not required to be standardized in the United States. In fact, no legal or regulatory definition exists in the United States for standardization as it applies to dietary supplements. Because of this, the term "standardization" may mean many different things. Some manufacturers use the term standardization incorrectly to refer to uniform manufacturing practices; following a recipe is not sufficient for a product to be called standardized. Therefore, the presence of the word "standardized" on a supplement label does not necessarily indicate product quality.
What methods are used to evaluate the health benefits and safety of a dietary supplement?


What is a dietary supplement?

As defined by Congress in the Dietary Supplement Health and Education Act, which became law in 1994, a dietary supplement is a product (other than tobacco) that
is intended to supplement the diet;
contains one or more dietary ingredients (including vitamins; minerals; herbs or other botanicals; amino acids; and other substances) or their constituents;
is intended to be taken by mouth as a pill, capsule, tablet, or liquid; and
is labeled on the front panel as being a dietary supplement.
What is a new dietary ingredient?
http://ods.od.nih.gov/factsheets/DietarySupplements-HealthProfessional/