It's an analogy of Hormone Receptors, just a different take on them,
The name Home Reception is an original title (me, shameless plug)
the radio analogy I can't take credit for. Why would any of this matter?. Simple, what you're trying to do with NBE (Herbals) and hormone receptors are interconnected.
Most hormones circulate in blood, coming into contact with essentially all cells. However, a given hormone usually affects only a limited number of cells, which are called target cells (this is where estrogen receptors correlate). A target cell responds to a hormone because it bears receptors for the hormone.
In other words, a particular cell is a target cell for a hormone if it contains functional receptors for that hormone, and cells which do not have such a receptor cannot be influenced directly by that hormone.
Analogy
Reception of a radio broadcast provides a good analogy. Everyone within range of a transmitter for National Public Radio is exposed to that signal (even if they don't contribute!). However, in order to be a NPR target and thus influenced directly by their broadcasts, you have to have a receiver tuned to that frequency.
Trust me, this is going someplace!......
The name Home Reception is an original title (me, shameless plug)

Most hormones circulate in blood, coming into contact with essentially all cells. However, a given hormone usually affects only a limited number of cells, which are called target cells (this is where estrogen receptors correlate). A target cell responds to a hormone because it bears receptors for the hormone.
In other words, a particular cell is a target cell for a hormone if it contains functional receptors for that hormone, and cells which do not have such a receptor cannot be influenced directly by that hormone.
Analogy
Reception of a radio broadcast provides a good analogy. Everyone within range of a transmitter for National Public Radio is exposed to that signal (even if they don't contribute!). However, in order to be a NPR target and thus influenced directly by their broadcasts, you have to have a receiver tuned to that frequency.
Trust me, this is going someplace!......